The Challenger Sale

The Challenger Sale

Feb 11, 2021

Title:  The Challenger Sale: Taking Control of the Customer Conversation Author:  Matthew Dixon and Brent Adamson Date Published:  November 10, 2011 Why We Recommend This: In my experience in sales, the best salespeople don’t just build relationships with...
Crossing the Chasm

Crossing the Chasm

Oct 1, 2020

Title:  Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers Author:  Geoffrey A. Moore Date Published:  January 28, 2014 Why We Recommend This: Building a product for innovative, thought-leading early customers is one challenge, but a...

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